Concept film inspired by Snickers

The studio’s own concept: the brand did not commission this film. The starting point was the slogan “You’re not you when you’re hungry.” The goal we set ourselves: turn it into a film people watch to the end and send to their friends. Produced the classic way, a film like this would need a CG studio and months of work. We had a matter of days and AI models.

We took the slogan literally.

A desert inside a derelict factory. The heroine is running on empty: hunger breaks her, and before the viewer’s eyes she turns into a four-legged robot beast with glowing eyes. One bite of Snickers, and the beast is human again. Somewhere in the background a Twix robot sneaks past, an Easter egg for those who spot it.

No cameras, no actors, no 3D animators. Three fully developed characters, an entire ruined world with consistent light and atmosphere, cinematic camera work and color grading, all made with AI.

A classic production of a film like this takes months and a film crew. Here the whole cycle took a matter of days, and with no studio to rent, the budget went into direction and characters.

The result is a 2.5-minute trailer made without a single shoot day.

How we build characters for your brand and what it costs: brand mascot.