CLYOVO mascotSIBUR

SIBUR was launching a corporate AI course for employees at every level. The main task was to hook people from the opening second: if someone closes the course at the welcome screen, nothing after it matters.

We created four AI mascots, one for each track of the course, each with its own look, temperament and voice. For each mascot we wrote out a full personality. We made a welcome video in which a mascot brings viewers into the course in a lively, human way. Everything took 3 days, from concept to final video.