CLYOVO mascotTap Beer

Tell the story of each beer style as content people want to watch, share and follow episode by episode, without turning it into a dull sommelier lecture.

We made an animated series for Tap Beer (New York and Miami), a bar that serves Paulaner beers: three characters, one per beer style.

We set up a content factory and designed three original characters, each embodying its own beer style and speaking to its own audience. Stout Official: serious, in a tuxedo, for those who know their beer. Old Man ARA: a warm-hearted bearded man with a Bavarian backstory. Student IPA: bold and young, for those just discovering craft beer. Each has its own personality, voice, delivery and run of episodes.

How we build a character like this for another brand, with a voice and a series of videos: brand mascot.