AI promo for a referral programVezuchaya Troyka

The taxi app launched a referral program: drivers and customers get bonuses for inviting friends. The program had to be explained to the market quickly, and the ad campaign had to start within a week. A classic shoot with performers and locations would have taken weeks, and its budget would have broken the economics of the launch.

We produced a complete ad video with AI in 7 days, without a single shoot.

What we did:

• A script with two storylines: what the referrer gets (bonuses) and what the invited friend gets (a discount on their first rides)

• An AI avatar as the “voice of the brand”: one presenter who explains the offer, with no live performers and no studio

• Two formats: vertical 9:16 for Stories and Reels, square 1:1 for feeds on the Russian social network VK and on Telegram

• Launch on Telegram Ads, VK Ads and in-app ads inside the taxi app itself

• End-to-end tracking of installs and conversions through UTM tags on the video’s links

Result: +40 drivers and +600 customers during the campaign period, which coincided with the launch of the referral program (the video’s own share was not measured).