AI collabVezuchaya Troyka + auto parts store

A partner store launched a special offer for the taxi service’s drivers: discounts on parts and service. The store needed one video that works in two channels at once: in paid social ads for a cold audience and on the screens inside the store for walk-in customers. A shoot in the store would have meant closing the sales floor, paying performers and a crew, and waiting weeks for the edit.

We made a two-in-one AI video in 5 days, with no shoot, no performers and no location rental.

What we did:

• Two storylines: one for drivers (where to buy parts at a discount) and one for businesses (how the partnership cuts the cost of running a fleet)

• Two formats from one master: vertical 9:16 for Reels, Stories and TikTok, horizontal 16:9 for the screens in the store

• AI-generated background scenes with real SKUs from the partner’s range: a recognizable shelf, recognizable brands

• A voice clone of the brand’s representative: a familiar voice, no live narrator needed

• Launch in paid social on VK Ads (the ad platform of the Russian social network VK) and through an RTB network on the store’s screens