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GUIDESIndustry: Online marketplacesType: Instructions

Design posts on the results of a marketplace expert’s clients so that they show concrete results convincingly and build trust in the expert.
We developed a post format for client case studies, with real figures from the expert’s clients. The posts feature Ivan (electronics), whose ad spend fell from 14% to 5% of sales, and Alina (home goods). The design builds trust by combining fact, visuals and context.



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